In today's economic landscape, consumption, as an important engine driving economic growth, has always attracted much attention. Recently, the National Bureau of Statistics released economic data for April, with total retail sales of consumer goods reaching 3,717.4 billion yuan, a year-on-year increase of 5.1%. This data directly reflects the good trend of steady growth in the consumer market. There are many driving factors behind the recovery of the consumer market. From a policy perspective, the government work report proposed a series of measures to boost consumption, such as promoting the replacement of old consumer goods with new ones, stabilizing the property market and stock market, continuously activating the stock market, and increasing residents' property income. The coordinated efforts of these policies have effectively stimulated consumers' desire to buy.

With the rise of the consumption index, all industries have ushered in new development opportunities, among which the LED advertising machine market has shown a trend of accelerated release. According to authoritative data, the global LED display market size has grown from US$6.093 billion in 2021 to US$8.176 billion in 2023, and is expected to soar to US$12.955 billion by 2026, with a compound annual growth rate of 13.78% from 2021 to 2026. In the Chinese market, the LED display industry has also performed strongly, climbing from 53.2 billion yuan in 2020 to 63.5 billion yuan in 2022, and reaching 68.4 billion yuan in 2023. This booming trend is inextricably linked to the warming of the consumer market.

The prosperity of the consumer market has prompted businesses to have a stronger demand for brand promotion and marketing. With its unique advantages, LED advertising machines have become one of the preferred media for businesses to place advertisements. In the streets and alleys of bustling cities, outdoor LED advertising machines attract the attention of passers-by with their ultra-high brightness, brilliant colors and shocking visual effects, becoming an excellent position for brand promotion. Through these large outdoor LED advertising machines, brand owners can convey brand image and product information to consumers in the most intuitive and eye-catching way, thereby seizing the initiative in the fierce market competition.

LED advertising machines are also widely used in indoor commercial places. In shopping malls, supermarkets, specialty stores and other places, LED display screens flexibly play various promotional information and brand advertisements, accurately reach consumers, and effectively improve marketing effects. Taking supermarkets as an example, setting up LED advertising machines in different areas such as fresh food areas and daily necessities areas to play promotional activities, new product recommendations and other information about related products can greatly stimulate consumers' buying impulse and promote product sales. According to relevant research, the reasonable setting of LED advertising machines for promotional publicity in shopping malls can increase product sales by 15% - 30%.

The diversified development of consumer scenarios also provides a broader application space for LED advertising machines. In sports stadiums, huge LED screens can not only clearly present the live game and the replay of exciting moments, but also display advertising sponsorship information, so that the audience can receive brand information while enjoying the event. During stage performances, LED screens serve as the core of background or special effects display, and cooperate with music and lights to bring the audience a dreamlike immersive experience, while also providing a platform for creative display of brand cooperation. There are also transportation hubs, such as airports and railway stations, where LED screens display various commercial advertisements, travel information and flight dynamics in real time, which not only facilitates people's travel, but also realizes the effective dissemination of advertisements.

From the perspective of technological innovation, the consumer market's pursuit of product quality and experience has driven the LED advertising machine industry to continuously upgrade its technology. With the rapid development of cutting-edge technologies such as 5G, Internet of Things, and artificial intelligence, LED advertising machines have ushered in a new opportunity for intelligent upgrading. The high speed and low latency characteristics of 5G technology enable LED advertising machines to achieve real-time content updates and remote control, greatly improving the efficiency and flexibility of advertising delivery. The application of Internet of Things technology enables LED advertising machines to interconnect with other smart devices, realize data sharing and analysis, so as to better understand consumer needs and achieve precision marketing. Artificial intelligence technology brings intelligent interactive functions to LED advertising machines, such as face recognition and voice recognition. Consumers can obtain more personalized information and services through interaction with advertising machines, which enhances the attractiveness and participation of advertisements.

At the regional consumption level, the consumer brand index in the western region has grown relatively fast, the gap in consumption quality between regions is narrowing, and the trend of regional consumption equality is accelerating. This trend has also brought new growth points to the LED advertising machine market. With the rise of the consumer market in the western region, merchants are also increasing their investment in advertising, and the application demand of LED advertising machines in shopping malls, outdoor advertising and other fields in the western region is growing. At the same time, e-commerce platforms have played a key role in supporting brand innovation by leveraging their online advantages, which has also indirectly driven the application of LED advertising machines in e-commerce displays, live streaming and other scenarios.

With the continued warming of the consumer market and the continuous innovation of technology, the LED advertising machine market is expected to continue to maintain a strong growth momentum. On the one hand, consumption upgrades will prompt consumers to place higher demands on the quality and creativity of advertising, which will drive the LED advertising machine industry to continuously improve product quality and technical level and develop more innovative and personalized advertising solutions. On the other hand, the continuous emergence of emerging consumer scenarios, such as the metaverse and virtual reality experience stores, will open up new application areas for LED advertising machines and further expand market space.